A simple guide to building content that informs, engages, and entertains your team.
Good communication is essential.
Organizations that excel in communication and engaging employees tend to experience higher productivity, better customer relationships, and strong team morale among other benefits. Recent Gallup survey data agrees.
But good communication doesn’t happen on
its own. It takes effort from everyone in your organization, and crucially, at least one dedicated champion.
If you’re reading this, you probably are that champion.
Congrats, and a warm thank-you for your dedication. It’s not easy to pick up that role, and it doesn’t always get the recognition it deserves. We built this resource to try to change that.
In this guide, we’ll cover the art and science
of building a content engine for your internal audience. We’re going to dive into the anatomy of great content, explore helpful tools, and trade publication anxiety for unshakable confidence. Sound good? Let’s go!